2018 

HOLIDAY 

GUIDE

There is more revenue riding on the holiday season than any other time of year: that means that the pressure is on as brands craft their strategies for delivering the best possible holiday shopping experience.

To help marketers navigate the final quarter of 2018, the Monetate labs team studied billions of transactions from four years of holiday data and uncovered significant ecommerce trends that shape ecommerce over the course of the season. 

In this ecommerce holiday guide you’ll find the insights that will help you predict and monitor performance, coupled with guiding principles and actionable personalization tips that will generate the strong business results that you need to meet—or even exceed—your holiday 2018 goals.

In this guide, you will learn:

Ecommerce Holiday Optimization Strategies: Tactics to Implement and Those to Avoid

How to Generate Customer Loyalty from New Users for Revenue Growth in 2019

How to Personalize the Ecommerce Experience to Generate Sale

REPORT

So does personalization actually achieve that? And if so, are the effects of consistent personalization measurable?

We can now say with certainty: Yes—to both. In our EQ4 2018 report, we dive into the data to measure the exact impact of cumulative personalized experiences on metrics like conversion rate, add-to-cart rate, and cart abandonment rate.

2018 HOLIDAY GUIDE

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There is more revenue riding on the holiday season than any other time of year: that means that the pressure is on as brands craft their strategies for delivering the best possible holiday shopping experience.

To help marketers navigate the final quarter of 2018, the Monetate labs team studied billions of transactions from four years of holiday data and uncovered significant ecommerce trends that shape ecommerce over the course of the season. 

In this ecommerce holiday guide you’ll find the insights that will help you predict and monitor performance, coupled with guiding principles and actionable personalization tips that will generate the strong business results that you need to meet—or even exceed—your holiday 2018 goals.