Holiday Season Personalization

Best practices for delivering full-funnel optimization.

How (and why) to re-engage your most loyal customers over the holidays.

Measurement strategies for a holiday personalization program.


So does personalization actually achieve that? And if so, are the effects of consistent personalization measurable?

We can now say with certainty: Yes—to both. In our EQ4 2018 report, we dive into the data to measure the exact impact of cumulative personalized experiences on metrics like conversion rate, add-to-cart rate, and cart abandonment rate.

2019 Holiday Guide

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The personalization engine trusted by the world's leading retailers.

Recommendations, best practices, and new research to help marketers deliver full-funnel personalization.

In this guide you'll learn:

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