2019 Personalization

Development Study

Personalization is often referred to as a “journey.” While many brands are currently making strides towards envisioning and implementing a strategy, the industry as a whole is undergoing a parallel journey: Adoption is constantly growing, and usage is becoming more sophisticated by the year.

Monetate partnered with WBR Research to survey over 600 senior marketers in the retail, travel & hospitality, and insurance sectors in order to chart the growth and development of personalization. 

We’ve analyzed the responses to learn how brands are using technology solutions to deepen customer relationships, and where those efforts fit into their overall business goals. Download your free copy today!

You'll learn:

How a focus on customer lifetime value and loyalty are driving ROI for the most successful brands

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The challenge most often cited as a top obstacle to 1-to-1 personalization

How organizational structures to support personalization have changed since 2018

DEVELOPMENT STUDY

So does personalization actually achieve that? And if so, are the effects of consistent personalization measurable?

We can now say with certainty: Yes—to both. In our EQ4 2018 report, we dive into the data to measure the exact impact of cumulative personalized experiences on metrics like conversion rate, add-to-cart rate, and cart abandonment rate.

The budgeting strategies that are are correlated with successful personalization efforts