New Year, New Customer Experience: Data-Led Personalization in 2020

Register to receive the recording and slides from the webinar to learn how leaders achieve customer-obsession by operationalizing data and optimizing personalization

Meet the Experts

Brendan Witcher
VP, Principal Analyst at Forrester

 

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence.

In his research, Brendan covers such consumer-oriented, cross-vertical topics as eCommerce, personalization, omnichannel, CX best practices, engagement strategies, and conversion optimization. Brendan applies this knowledge to numerous industries and spends most of his time consulting with companies that are at the forefront of dealing with digital disruption.

In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.

Don’t get stuck delivering the same customer experiences in 2020. Join us for strategy recommendations and inspiration from guest speaker and Forrester VP/Principal Analyst, Brendan Witcher. Attendees of this webinar will learn how to focus on the steps brand leaders must take to become customer obsessed including having the right vision and understanding of what personalization means to consumers, having the strategies and team structures to deliver relevant, value-added experiences across the customer journey, and the key roles that data, customer, and content intelligence play for truly personalizing experiences.

The personalization vendor for the world's best brands

Design and launch hyper-personalized experiences, tests, recommendations, and on-the-fly optimizations — across every digital customer touchpoint.

If most of these sound familiar, you should join us:

Your teams are making business decisions, then finding data to “prove” they’re right.

The majority of your customers receive the exact same online experience.

Personalization strategies rely on opinions more than data. AKA “we just know it”

Your definition of “good customer data” is zip codes.

You can’t name the ways data changes your customer experience.

RSVP to receive the on-demand recording.

Date: January 22, 2020

Time: 12pm EST

Webinar Details

Featuring:

Guest Speaker:

As head of product and client marketing for Kibo Commerce, Andrew helps retailers and brands better understand how to deliver compelling customer experiences. Andrew has held marketing and product roles at both B2B and B2C organizations, spanning everything from customer analytics software to jelly beans. He has his MBA from the University of Texas at Austin and currently resides in New York.


Andrew Koperwas
Head of Product & Client Marketing

 

Speaker:

A Kibo Company