EQ1 2016: Shopper Behavior

Where do buyers begin and end their journey and how important is one channel vs. the other?

How does desktop compare to mobile when it comes to average order value (AOV) and pages per session?

Learn how a premium fashion brand uses cross-channel experiences to increase AOV and conversion rates.

QUARTERLY REPORT

So does personalization actually achieve that? And if so, are the effects of consistent personalization measurable?

We can now say with certainty: Yes—to both. In our EQ4 2018 report, we dive into the data to measure the exact impact of cumulative personalized experiences on metrics like conversion rate, add-to-cart rate, and cart abandonment rate.

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90% of buying sessions that start on desktops, convert on desktops

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REPORT

But when the buying session starts on mobile, only 64% of those sessions convert. That means your customers are using another device to complete their purchase more than 30% of the time.

Download your copy of the Monetate Ecommerce Quarterly for Q1 2016 now for more actionable insights and analysis. We took an in-depth look at the cross-channel buyer’s journey, and what we found is anything but typical.

Here's what you'll learn:

Is desktop dead? (The answer may surprise you)

Multichannel is here