EQ1 2018: First Impressions

QUARTERLY REPORT

So does personalization actually achieve that? And if so, are the effects of consistent personalization measurable?

We can now say with certainty: Yes—to both. In our EQ4 2018 report, we dive into the data to measure the exact impact of cumulative personalized experiences on metrics like conversion rate, add-to-cart rate, and cart abandonment rate.

EQ1 2018: First Impressions

The personalization engine trusted by the world's leading retailers.

QUARTERLY REPORT

Product description pages are usually thought of as a last-stop before purchase in the customer journey. They are designed to list the product details, images, reviews, and other information that customers need in order to decide whether or not to buy. But did you know that nearly a quarter of all customer journeys actually begin on the product description pages (PDP)?

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In this EQ report, we break down the data to show how PDPs perform when they serve as landing pages rather than lower-funnel pages. And marketers should take note: there is cause for concern.

Based on data from nearly 2 billion shopping sessions that occurred in the first quarter of 2018, the report presents a comprehensive analysis of how PDPs are failing to engage landing customers, how it’s impacting the bottom line, and what marketers can do to correct course.

In this EQ report, we break down the data to show how PDPs perform when they serve as landing pages rather than lower-funnel pages. And marketers should take note: there is cause for concern.

Based on data from nearly 2 billion shopping sessions that occurred in the first quarter of 2018, the report presents a comprehensive analysis of how PDPs are failing to engage landing customers, how it’s impacting the bottom line, and what marketers can do to correct course.