EQ2 2016: New vs. Returning


So does personalization actually achieve that? And if so, are the effects of consistent personalization measurable?

We can now say with certainty: Yes—to both. In our EQ4 2018 report, we dive into the data to measure the exact impact of cumulative personalized experiences on metrics like conversion rate, add-to-cart rate, and cart abandonment rate.

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The personalization engine trusted by the world's leading retailers.

Returning shoppers drove record-setting growth in Q2. We find out why.

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Despite recent downward trends from the retail industry as a whole, Q2 2016 was a great quarter for US retail ecommerce.

The primary driver of that incredible growth was returning visitors, which contributed 20.5% of that top-line revenue growth. Meanwhile, sales from new visitors was down 4.9% YOY.

In this edition of the Monetate Ecommerce Quarterly, we examine the strategies and tactics driving ecommerce growth. Plus, we’ll show you how two companies used personalization to best serve new and returning visitors.

Here's what you'll learn:

Returning visitors are your new best friend

Revenue from returning visitors grew 20.5% YOY and sales transactions grew 17.8%.

New customer performance declined: new-customer sales transactions dropped 4.9%

Overall traffic to ecommerce properties increased 34.7% YOY

Turn the challenge into an opportunity with personalization

With personalization, you can optimize content for new and returning visitors.

Harley-Davidson created a campaign for new visitors that boosted conversion rate by 23%

A major gift retailer personalized their homepage for repeat visitors and got a 10% lift in conversion rate.