EQ3 2018: A Conversation about Context

QUARTERLY REPORT

So does personalization actually achieve that? And if so, are the effects of consistent personalization measurable?

We can now say with certainty: Yes—to both. In our EQ4 2018 report, we dive into the data to measure the exact impact of cumulative personalized experiences on metrics like conversion rate, add-to-cart rate, and cart abandonment rate.

EQ3 2018: A Conversation about Context

The personalization engine trusted by the world's leading retailers.

QUARTERLY REPORT

Marketers agree that relevance is the key to personalization. But the products and messages that are relevant for a given consumer right now may be substantially different from what would have resonated with them two weeks ago—or even ten minutes ago. Luckily, there are several types of data that can help fill in the gaps in real time. So how can brands leverage signals that the customer sends in order to better understand their context and drive more relevant experiences?

In the latest Ecommerce Quarterly report, EQ3 2018: A Conversation About Context, we analyzed more than 1.6 billion shopping sessions to identify experiences in which marketers used the Monetate Intelligent Personalization Engine™ to increase relevance with consumers.

Here's what you'll learn:

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Why a brand's use of context is absolutely central to the engagement performance of their experiences.

Engagement metrics that can help marketers understand whether they're delivering an optimally relevant experience.

Steps that brands should take to work towards the collection and use of historical customer data.

Steps that brands should take to work towards the collection and use of historical customer data.

Engagement metrics that can help marketers understand whether they're delivering an optimally relevant experience.

Why a brand's use of context is absolutely central to the engagement performance of their experiences.