EQ4 2015: A Tale of Two Visitors

Ecommerce benchmarks for Q4 2015

Tactics that boost conversion rates and more

Real-world examples from Graham & Brown, Ballard Designs, and Waitrose


So does personalization actually achieve that? And if so, are the effects of consistent personalization measurable?

We can now say with certainty: Yes—to both. In our EQ4 2018 report, we dive into the data to measure the exact impact of cumulative personalized experiences on metrics like conversion rate, add-to-cart rate, and cart abandonment rate.

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The personalization engine trusted by the world's leading retailers.

Should you focus on converting new customers, or retaining the ones you have?

In this guide you'll learn:

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We say: Why choose?

New and existing customers want different things from your site. We think the shopping experience should be optimized to provide relevant experiences to both groups.

Download EQ4 2015 to find out how leading ecommerce brands are doing just that.